8 Trending Ways To Promote Your Restaurant On TikTok

 

Undoubtedly, TikTok has emerged as one of the most widely used social media platforms in recent times. Covering a diverse range of topics, including fashion and food, it has now evolved into a global hub for education, exploration, and entertainment.

With an impressive user base of over one billion, including 700 million active monthly users, TikTok stands as the world’s fastest-growing social network. Its exceptional average engagement rate surpasses that of any other social platform, making it highly addictive for its users.

Now, the question arises: What type of content is effective for restaurants on TikTok?

If you want to venture into TikTok or elevate your restaurant’s presence on the platform, we are here to guide you through the process. Let’s get started!

Why Restaurants Embrace TikTok

Wondering what viral dances and memeable sounds have to do with restaurants?

Restaurants are increasingly integrating TikTok into their social media marketing strategies for several compelling reasons, including:

Attracting new customers: Notably, one in every two millennials and two out of every five TikTok users have visited a restaurant after discovering it on the platform, indicating that TikTok views can translate into real revenue.

Meeting audiences where they are: With a staggering one billion monthly active users constantly consuming fresh content, TikTok has become an influential force in the realm of social media.

Unleashing creativity in branding and marketing: TikTok remains a playground for experimentation, embracing a more authentic and unpolished approach compared to platforms like Instagram and Facebook. This freedom allows restaurants to have fun while showcasing their unique brand identity.

8 Trending Ideas for Promoting Your Restaurant on TikTok

Explore these eight creative strategies to leverage TikTok’s engaging platform and tap into the immense potential for growth and opportunity it offers for your restaurant.

Share Behind-the-Scenes Cooking & Recipes

Showcase your restaurant’s culinary expertise by sharing behind-the-scenes videos of your chefs preparing mouthwatering dishes step-by-step. Utilize jump cuts to create captivating and drool-worthy content that will appeal to food enthusiasts on TikTok.

Highlight Your Restaurant’s Activities

Create short and fun videos akin to commercials, offering potential customers a glimpse of the experiences they can enjoy at your restaurant. Whether it’s delicious food, live music events, or unique seating arrangements, showcase your restaurant’s vibrant atmosphere to attract and engage viewers.

Stay on Top of TikTok Trends

Embrace the power of TikTok trends, which are sparked by popular music, songs, sounds, and hashtags. Participate in trending challenges or create your own viral content to keep your restaurant relevant and visible on the platform.

Host Live Events and Cooking Classes

Once your TikTok account reaches 1,000 followers, leverage the live streaming feature to interact with users in real-time. Organize short cooking classes, virtual happy hours, or basic cooking skill sessions to engage and entertain your audience.

Introduce New Menu Items

Give your audience an exclusive look at your restaurant’s latest or best-selling dishes. Tease their taste buds with close-up shots of your delectable offerings, leaving them eager to try your menu items themselves.

Collaborate with TikTok Influencers

Partner with popular TikTok influencers to amplify your restaurant’s visibility and reach a wider audience. Influencer partnerships can help create buzz around your brand and attract new customers.

Run Promos to Build Your Mailing List

Harness TikTok’s power to convert viewers into email subscribers. Offer special promotions or incentives and encourage users to sign up for your mailing list to receive exclusive offers and updates.

Feature Full-Course Meals

Treat viewers to a virtual dining experience with a TikTok video showcasing a multi-course meal at your restaurant. From appetizers to desserts and recommended cocktail pairings, tantalize their taste buds and keep them engaged by switching courses quickly.

By implementing these trending ideas, your restaurant can make a significant impact on TikTok, building a loyal fan base and attracting new customers.

Tips for Maximizing Your TikTok Videos

Explore these effective tips to make the most of your TikTok videos and boost your restaurant’s visibility and engagement:

Use Popular Sounds: Incorporate the latest trending sounds into your videos to attract more views. Check the Discover tab or TikTok Creative Center for the hottest new sounds that resonate with your audience.

Participate in Trends: Stay updated with TikTok trends, including national food holidays, and leverage them to create engaging videos. Put a fun twist on the trend to showcase your restaurant’s unique brand personality and style.

Utilize Relevant Hashtags: Add relevant hashtags to help users discover your content. Using popular hashtags, even if they aren’t directly related to your content, can also increase visibility on users’ For You Pages.

Engage with Commenters: Interact with your audience by responding to every comment and direct message. This boosts your engagement rate and shows that you value and appreciate your viewers.

Comment on Other Accounts: Engage with other TikTok posts from your restaurant account. If your comments are witty or insightful, it can pique interest and attract viewers to your page.

Create TikToks for Your Restaurant: Despite the initial effort, making TikTok videos can be addictively fun. Showcase your restaurant, its delicious food, and unique offerings to entice potential customers.

By following these tips, you can increase your restaurant’s visibility on TikTok and create a sense of excitement that motivates people to try your mouthwatering dishes. Stay connected with us to stay in the loop with the latest trends and maximize your TikTok presence.