How Do I Set Up An Online Ordering Platform For My Restaurant

Anything in this world might change. But man’s basic need for food is never going to change. Man will never stop eating. People never fail to lend their support for good food. As long as they do not have to cook for themselves. So, with a good online ordering system in place, restaurants can effectively maintain their profit margins even during such uncertain times.



34% of consumers state that they spend at least $50 on every order that they make online

This blog from Restaurantify is all about setting up an online ordering platform for a restaurant.

How to Start a Restaurant Online Ordering System?

An online ordering system can benefit a restaurant in three ways. It can drive sales, profits and organic traffic by providing a platform for media exposure. People, especially millennials, love to get things done virtually. So, just like any other business, in order to stay profitable, the restaurant industry must also adapt to providing customers a platform for making online payments and processes easier.

A restaurant can attract new customers and gain more visibility by setting up an online ordering system that allows customers to make virtual payments directly to the restaurant. Enabling online ordering not just increases the convenience for the restaurant as a business, but also saves a great deal of time for customers who can avoid long wait times.

So, an online ordering system must be implemented right on the restaurant’s stunning website to enhance user experience and profitability.

Designing a Restaurant Online Ordering Website? Things to Consider

When a restaurant decides to have an ordering platform, it will require a website that is user-friendly and complements the business in brand building. A few things to consider while designing a restaurant online ordering website are:

1. Brand Customization:

When customers have reached a point where they can recognize the brand, it means that trust has been built. At this stage, they will also make repeated purchases. A restaurant can easily increase brand awareness by including the logo and colors on the website where people can place online orders. But there is still more to be done.The content must reflect the voice and tone of the brand. Using a descriptive language will ensure that you stay unique, beat your competitors and stay in the minds of customers forever.

2. Visual Elements:

Adding appealing visual elements like high-quality images on apps of third party food delivery platforms can increase sales volume by 15%. Images not only trigger hunger and persuade people to order. They also create a lasting impression so that people keep ordering food frequently from you.

3. Easy to Use:

People always like to stay away from online ordering websites that are slow and glitchy. Their impatience will lead them to order food from somewhere else. Unless a restaurant website is responsive, the chances of customers returning to you and your food are drastically reduced. This increases the significance of a well-functioning restaurant website.


4. Provide Key Information ASAP:

It has been found that an average internet user spends less than 15 seconds on a page. So, a good impression must be made really fast. Visitors must always be provided with the basic and vital information like phone numbers, address, menu offerings, prices and ingredients as soon as they visit the website. By doing so, they are convinced to stay for more than 15 seconds and also encouraged to make an online order.

5. Keeping the Website Mobile-friendly:

In 2020, in the US alone, 11% of orders generated in quick-service restaurants were placed using mobile phones. This clearly shows that customers are not always beside a computer when they are hungry and wish to order. If the platform is not mobile-friendly, the restaurant will miss a major proportion of digital sales and profits. Restaurateurs must remember that nearly half of the global web traffic is generated through mobiles alone. So, making a mobile-friendly website is absolutely essential.

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How Do I Set Up An Online Ordering Platform For My Restaurant


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