Creative Restaurant Marketing Strategies For Increasing Revenue

With constantly changing restaurant business dynamics and the modes of reaching target audience becoming multifarious, restaurant marketing has become complicated in the past few years. It requires a dedicated effort, meticulous planning and a strategizing that is ideal for the restaurant type.



People trying to engage in restaurant marketing have to face both tough, complicated and interesting challenges. Since diners have a sea of options before them when they decide to die, restaurants must compete ferociously for grabbing their attention. While having a website for a restaurant is a primary mandate, there are other marketing strategies that can be followed by restaurants to boost overall sales and revenue. This blog will help you navigate through the tedious tasks of marketing your restaurant.

FACEBOOK ADS FOR RESTAURANTS - REACH LOCAL SURFERS WITH TARGETED ADS

Facebook ads can create magic for restaurants as Facebook restaurant ads help reach local searchers with extremely targeted ads. Facebook ads are a great tool for restaurants to enable repeat business and also attract new customers. By utilizing advanced geofencing Facebook ads, restaurants can target people who physically visit the restaurant. Facebook knows if the customer has already visited the restaurant. This information can be used to send specific messages or specials to patrons. People who search for local restaurants can also be reached using their email address or contact number. The customer’s contact information can be uploaded into the restaurant’s marketing strategy based on which Facebook ads can be used to target specific people with laser precision.

ENCOURAGE APP INSTALLS
When a restaurant has its own app and encourages users to download the app for food ordering, it enjoys the benefits of features like loyalty schemes, table reservations, discount coupons and in-app ordering. By making full use of the in-app ordering facility, the restaurant is also saved from the hefty fees associated with third-party aggregators. Facebook can be used as a platform to encourage people to download the app. Facebook ads can direct people to the app store listing where people can download the app with just one click. Facebook is a powerful conversion tool as it can highlight an offer or discount available in the restaurant at the moment. Once the app is installed in the device, a restaurant can direct people to the order page so that they make instant food purchases online.

ATTRACT NEW CUSTOMERS WITH FREE ACTIVITIES
Freebies always entice people. When combined with the might of Facebook ads, a free event generates additional publicity for the restaurant. An event can be built in a thematic manner like Christmas, Halloween or Independence Day. When a buzz is created around the event, an anticipation is built and participation increases. For example, Facebook Friday Event – The restaurant can invite its group of Facebook fans to participate in a get-together at a specific time on Friday. The event can be made memorable by offering food, drinks, sneak peeks of new menu items or anything related to the restaurant.

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