Restaurant Loyalty Programs That Help Retain Customers With Ease
Loyalty programs are nothing but rewards, discounts and special incentives offered by restaurants as a way to attract and retain customers. This is a primary initiative taken by restaurants to motivate diners to frequently make visits, leading to repeat business. With a greater number of visits, the rewards are greater too. A restaurant must not only attract new customers but also find ways and means to retain them and motivate them to keep coming back every time they wish to dine out. That is why loyalty programs are very important for a restaurant. Many restaurants either underestimate the importance of loyalty programs or simply neglect them. The biggest reason is that even if customers support and actively engage in loyalty programs to earn points, they hardly turn up to redeem them. Therefore, the success of a restaurant loyalty program is measured by the burn rate of the loyalty points earned and not by the Earn Rate. Only when customers come back to the restaurant to redeem the